Jankowska, Marlena, and José Geraldo Romanello Bueno. “The Business of Being Barbie. A Case Study of an Ambidextrous Intellectual Property Protection Strategy”. PRAWO i WIĘŹ 61, no. 2 (May 9, 2026). Accessed May 9, 2026. https://www.prawoiwiez.edu.pl/index.php/piw/article/view/1573.