JANKOWSKA, Marlena; ROMANELLO BUENO , José Geraldo. The Business of Being Barbie. A Case Study of an Ambidextrous Intellectual Property Protection Strategy. PRAWO i WIĘŹ, Słupsk, v. 61, n. 2, 2026. DOI: 10.36128/wym0be96. Disponível em: https://www.prawoiwiez.edu.pl/index.php/piw/article/view/1573. Acesso em: 9 may. 2026.